MSME Ecosystem

Since 2016 I have a new role in Telkom Indonesia as the AVP (now Project Leader) of the Industry Synergy. The role of Synergy Department is simply developing the capabilities (mainly digital capabilities) and expanding opportunities of Telkom Group by maximising the collaboration with the industry. As a government policy at that time, the collaborations are prioritised with the state-owned companies (BUMN) in Indonesia. More than three years have passed then. We have changed the Ministry of BUMN, Telkom’s CEO, Telkom’s BOD in charge of Synergy programs, SVP and VP of Synergy, etc. But we are still developing our paradigm of digital synergy, i.e. developing digitally supported economic ecosystems in different sectors.

Using a metaphor from the environment, an innovation ecosystems consists of interdependent parties with different or often competing objectives and concerns, living and growing together in a common digital space, unified using one platform or more to enable them to live better and grow faster. Co-creation, collaboration, and competition are some key activities of the innovation ecosystems.

Last year, the new Minister of BUMN has addressed Telkom Indonesia to develop five ecosystems: Tourism, Agriculture, Logistics, Education, and Healthcare. We even hired a prominent global consultant to help us design the ecosystem. But this February, I requested an approval from the uplinks to add another ecosystem: the MSME ecosystem, to support non-digital micro, small, and medium business in digital way.

Previously we have had a program called RKB to develop the capability of SMEs in Indonesia. RKBs (BUMN’s creative house) have been established in 245 of 514 cities and regencies in Indonesia. In RKB, BUMNs provide training, consulting, and other facilities to leverage the capabilities of the SMEs in three product categories: culinary, craft, and fashion. But RKBs have failed to attract the SMEs since they do not really improve the sales of the SME products. An MSME ecosystem, on the contrary, should start with MSME commercialisation in mind.

We started with a small design by utilising a multichannel marketing application called SAKOO as our first platform. In March, many cities and locations in Indonesia (and other part of the world) are locked down (until the time I’m writing this post, btw) due to COVID-19 pandemic. We found some contexts for the usecase of the platform. To generate market, we will use BUMNs (and public, using campaigns supported by BUMNs) to create demands for the MSME market. BUMNs may buy the products of the MSMEs for their need, or as an aid to support the communities or health facilities in. Surely we first tried it with Telkom. Telkom has started purchasing MSMEs products using this platform, and has also sent support to communities in Depok.

The Minister of BUMN has a new expert staff: Ms Loto S Ginting — a smart lady working previously as a Director in the Ministry of Finance, managing sovereign bond. Now she advises the Minister of BUMN in the issues of Finance and MSME development. Our BUMN Law (UU 19/2003) mentions indeed that the strategic roles of the BUMNs include providing services for public, counterweight for private business, and support to develop small business and co-operatives. We approached her to discuss this first stage of MSME Ecosystem development program. She enthusiastically accepted the program. In addition, she improve the plan to add B2B transaction facility to the first stage of the program. The transaction data from B2B and B2C are further combined with data taken from e-Procurement systems of the BUMNs to make a dashboard to ensure the increase absorption of MSMEs products and services by the BUMNs. She calls this program PADI UMKM, stands for Pasar Digital UMKM / MSME Digital Market.

Meanwhile, the Covid-19 pandemic has brought the nation into an economic crisis. To survive, MSMEs and their employees need the public involvement. The Minister addressed to rush the MSME platform development. We work with our startup partners: Anchanto, Tees, Payfast, etc to enrich PADI UMKM platform with wider multichannel, logistics management, B2B capability, financing facility, etc. We need to finish it next month (June), so we can start the transaction on July. Eight BUMNs have been selected for pilot project. A new PMO has been assigned to finish this project.

It still felt like a miracle that everything was only in ideation last February, and all activities are carried out during lockdown periods, with all meetings held using vicon, and coordination using whatsapp. Let’s hope we can finish it on June, to support more prosperous small business in Indonesia in long term, or at least, for now, just to have them survive these crises.

Top 5 reasons why you need video content

From interesting real-life experiences of people to the compilation of everybody’s favorite cat videos, everyone is constantly coming up with various ideas to come up with content. There are so many types of content that you could use, like GIFs, creative photos, stories with the best plot-twists, but the crown undoubtedly goes to video content. Here are 5 reasons why!

  1. Easier to Find with SEO
    When a video is published, it will have tags, metadata, keywords, and descriptions used by search engines (especially Google & YouTube) to provide the most relevant results for a search query. That means your content has a greater chance to pop up on the first page of a search. This is called SEO or Search Engine Optimization.
  2. Embraced by Social Media
    With almost everyone using social media, it is no secret that it is the key to achieve successful digital marketing. With most of the social media now embracing and promoting video content, there’s a high chance that their charm is everlasting, or at least would stay for a long time. With 82% of users watching video content on Twitter, and Youtube videos being watched for more than 500 million hours each day video content is undoubtedly the king of social media right now. Not to mention that it also has a wider audience and easily catches the eyes–and eventually the hearts –of its viewers.
  3. Raises Your Traffic
    People will not quickly scan through your content and move on like they would with texts or pictures. People will take more time to watch at least some important parts of your videos. If your videos are interesting enough people will stick around and watch the whole duration or even switch to your other videos. When they spend more time viewing your content, search engines will recognize your site has trustworthy content and will affect your ranking in search engines.
  4. Great Influence or Impact
    Videos are a great way to showcase your ideas or products. Videos can bring life in a whole new way, it can give a certain sense of trust, reliability, and create emotional connections. Moreover, according to a Google survey, 68 percent of YouTube users watch videos to help them decide a purchase.
  5. Boost engagement
    In digital marketing, shares, reposts, and comments are important factors. In fact, social videos often generate 1200% more shares than even text and image contents combined. You just need to put something that will capture the attention of your audience and it will open a huge opportunity for engagement.

So now we know that video content equals plenty of engagement and many other perks for you and your website, we could all agree that video content deserves the crown as king. So what are you waiting for? Create the craziest and most creative ideas to capture the attention of the millions of viewers craving for more of your content on video!

 

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Xiaomi launches ecommerce service in India

Xiaomi

Chinese electronics company Xiaomi has launched their ecommerce service Mi Commerce since the country begins to relax its Coronavirus lockdown measures.

Customers can start shopping by sending a message to Xiaomi’s business account on WhatsApp or logging in on the Mi Commerce web app. They will then be connected to the nearest retail store to view the inventory, place their orders, and have their items delivered. Customers can pay upon delivery.

“Mi Commerce is a specially designed platform to cater to the needs of our offline retail partners in the current Covid-19 scenario, and it is Xiaomi’s first step towards a longer-term omnichannel strategy,” Muralikrishnan B, chief operating officer of Xiaomi India, said in a statement.

[via TechinAsia]

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IEEE Leadership Summit: Engineering in Covid-19 Crises

The IEEE Indonesia Section has successfully organised IEEE Leadership Summit: Engineering in Covid-19 Crises. This seminar was opened by the IEEE Region 10 Director, Prof Akinori Nishihara; with Minister of Research and Technology, Prof Bambang Permadi Soemantri Brodjonegoro as the keynote speaker; and yours truly and Dr Ford Lumban Gaol as the host.

The other prominent speakers on this seminar, are: Dr Chris Lee (IEEE R10 Industry Relation Coord), Patrick Liew, Dr Denny Setiawan (Ministry of Communications & Informatics), Arief Hamdani Gunawan (Telkom Indonesia), Deepak Mathur (IEEE R10 Director-Elect). The summit was fully supported by the IEEE R10 and the IEEE Singapore office.

The next summit will be carried out on June 2020.

IEEE Leadership Summit: Engineering in Covid-19 Crises

The IEEE Indonesia Section has successfully organised IEEE Leadership Summit: Engineering in Covid-19 Crises. This seminar was opened by the IEEE Region 10 Director, Prof Akinori Nishihara; with Minister of Research and Technology, Prof Bambang Permadi Soemantri Brodjonegoro as the keynote speaker; and yours truly and Dr Ford Lumban Gaol as the host.

The other prominent speakers on this seminar, are: Dr Chris Lee (IEEE R10 Industry Relation Coord), Patrick Liew, Dr Denny Setiawan (Ministry of Communications & Informatics), Arief Hamdani Gunawan (Telkom Indonesia), Deepak Mathur (IEEE R10 Director-Elect). The summit was fully supported by the IEEE R10 and the IEEE Singapore office.

The next summit will be carried out on June 2020.